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常笑 发表于 2008-4-9 11:19

商务谈判中英语技巧

I. “会听”
?,rF6{fwB;i     要尽量鼓励对方多说,向对方说:“yes”,“please go on”,并提问题请对方回答,使对方多谈他们的情况。
W]&@1`Tn7X"n fpA     II. 巧提问题 t)p+U2\N3xD
    用开放式的问题来了解进口商的需求,使进口商自由畅谈。“can you tell me more about your campany?”“what do you think of our proposal?”
$M;I _ D a Ga     对外商的回答,把重点和关键问题记下来以备后用。&N4}-u q6W'I
    进口商常常会问:“can not you do better than that?”
(H:oo*m%S&o     对此不要让步,而应反问:“what is meant by better?”或“better than what?”使进口商说明他们究竟在哪些方面不满意。进口商:“your competitor is offering better terms.”
-thb-p"Tg     III. 使用条件问句
oBHS-S8{     用更具试探性的条件问句进一步了解对方的具体情况,以修改我们的发盘。
#Bt4o'P Y)a&LR     典型的条件问句有“what…if”,和“if…then”这两个句型。9}TkV+N9i8?d
    如:“what would you do if we agree to a two-year contract?”*Y5[LYiO,L
    及“if we modif your specifications, would you consider a larger order?”
/E'Nc!o Nou8tT     (1)互作让步。只有当对方接受我方条件时,我方的发盘才成立。(fC4tC%Um {7}
    (2)获取信息。2E H5Q JDG`
    (3)寻求共同点。如果对方拒绝,可以另换其它条件,作出新的发盘。
ju@%wM8M     (4)代替“no”。“would you be willing to meet the extra cost if we meet your additional requirements?”如果对方不愿支付额外费用,就拒绝了自己的要求,不会因此而失去对方的合作。

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